1 January 2021 · 2 min read
1 January 2021 · 2 min read
A strong brand takes consistency and ownership. Ending up with an ‘itsy-bitsy’ brand is a common problem we see often when connecting with new clients: it looks like everyone has had their hand in it.
We often see itsy-bitsy brands being formed when marketing collateral is inconsistent, several styles are used across communications and there are conflicting messages and poor visual guidelines.
Brand inconsistency can can naturally occur in both small businesses through to large organisations with dedicated marketing departments- brand guidelines are stored away and forgotten about. Consequently, new styles and treatments emerge throughout communications which are outside of the original brand rules. Whether it’s a new designer being onboarded, new shiny design templates or simply apathy; an itsy bitsy brand starts to develop.
If you answered no! to two or more of these questions, theres a likelihood you’re dealing with an itsy bitsy brand.
Fortunately, it is fairly easily fixed, with an alignment of the key messages, followed by a visual style treatment that can be applied to all of your communications from website to advertising to staff engagement.
If you’re wanting help to consolidate your brand; contact us for a free one hour brand review. We’d love to take a look at your marketing communications to see how we can help.
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