Brand Messaging
Whatever it is, the way you tell your story can make all the difference.
Finding your North Star
Great brand messaging starts with determining what you believe in and what words you use communicate that. At Creative Resort, we’ll work with you to understand your core messages, your values and help to uncover your brands’ personality – such as your tone and voice. Brand messages tell a story that gets people excited about your services and rallies them behind your purpose. Developing your core messages is the beginning of any strong brand identity project. Continue reading to learn more about the key brand messaging components to implement.
What is brand messaging?
Let’s start by defining what a brand messaging is all about. At first glance, it may seem like a no-brainer, but you’d be surprised by how many companies scratch their head at this question. Defining your brand is important because it allows you to figure out what core elements need to be added.
We’ll outline below how you can tie these elements together into one cohesive unit.
Clarity
Confusing brands do more harm than good. The average customer has a short attention span thanks to the way internet technologies are developed. Therefore, messaging must hit the mark at a glance. Customers should look at brand assets and instantly understand what you’re trying to convey.
Less is more when it comes to clarity. The use of emotion inducing words, images and videos are a powerful way of quickly sharing your message.
Consistency
Memorable brands must have a consistent message because it takes several attempts to reinforce a message. It means the message must be consistent across all marketing forms, which includes PPC, social media, video, brand photography and blog content.
Brands that confuse the audience because of conflicting messages are more likely to be ignored when the customer is ready to buy. Being top-of-mind is only possible when brand messaging is crystalised.
Story
Does your brand have a story that can connect with the target audience? Creating a narrative that viewers can relate to will create a loyal fan base. Your brand may even go viral if the story has a backbone that is more than making a profit.
The story might be related to how the brand started, the ideas behind the product advantages or how the profits may help a community.
Looking for a quote or proposal?
Are you wanting to rebrand your business? In need of photography for your social media? Relaunching your website? We’ll happily provide you with a free proposal to give you an idea on costs and time frames. Simply fill out the form and we’ll be in touch within hours.
Our Process.
We’re proud of a robust process which sets the foundations for a strong brand. Throughout this process our team will work closely with you to develop a brand which is truely connected to it’s uniqueness.
Next Steps
-
Our professionals will work with your team to create brand messaging that is consistent and clear. We have a knack for understating client target audiences and tailoring brand messaging to fit. We understand that each brand has unique requirements. We don’t do a one-size fits all approach. Instead, our custom approach works with you to create brand messaging that you’ll love to share with your target audience.
-
Once we’ve defined your brand messaging, we’re in a better position to develop a strong brand identity. This includes tag-lines, messaging, logos, graphics, video and much more. Laying the correct foundations is the most important part. From there you can move forward and add to your brand toolkit to offer variety in marketing efforts.
-
We have a timeline that takes 11 weeks for your project to be completed on average. The actual time may vary based on project requirements. Here is a breakdown of what you can expect:
• Weeks 1-3: Brand positioning and tag-line & messaging
• Weeks 3-5: brand naming and finalization of URLs
• Week 6-8: logo and brand identity
• Week 9-11: brand identity & assets