The Branding Trends To Watch Out For in 2024
At Creative Resort, we know branding is an essential part your business. A strong and connected brand differentiates a company from its competitors and establishes trust and credibility with your audience. As we look ahead to 2024, there are several branding trends that businesses should watch out for and consider in their marketing plans this year.
We’ve compiled five branding trends that are likely to shape the industry in the coming years, these include:
Sustainability
Personalisation
Digital First Communication
Authenticity
Purpose Driven Branding
Showing your customers, you care.
Sustainability has been a growing concern in recent years, and it's only going to become more important in the future. Consumers are increasingly demanding that companies take steps to reduce their environmental impact and operate in a socially responsible manner. In response, many businesses are adopting sustainable practices and incorporating sustainability into their branding efforts.
In 2024, we can expect to see more businesses promoting their sustainability efforts through their branding. This may include using eco-friendly materials in packaging, highlighting their use of renewable energy, or showcasing their commitment to ethical sourcing.
We’re honoured to work with many brands that take their carbon footprint seriously, take Coolsheet for example; you can view our brand identity and brand messaging work on their website. They’re a conscious brand developing PVT products which help reduce our reliance on fossil fuels and gas. You’ll notice their messaging, values and North Star are ever present in their communications.
Consumers are increasingly looking for products and services that align with their values, and businesses that can demonstrate their sustainability efforts will be well-positioned to meet this demand.
If you’re a business owner or a Marketing Manager, the questions to ask yourself are:
Have we defined our core values? How are they demonstrated and communicated through our brand?
What impact do we have on the planet and our community?
Are we making a conscious and deliberate effort to communicate and promote sustainability through our branding?
Get Personal.
Personalization has been a buzzword in the marketing world for a while now, and it's only going to become more important in the coming years. With advances in technology, it's easier than ever for businesses to collect data on their customers and create personalized experiences. In 2024, we can expect to see more businesses leveraging this data to create personalized branding experiences for their customers.
This may include personalized product recommendations, customized marketing messages, or personalized packaging. By creating personalized experiences, businesses can create a stronger connection with their customers and increase brand loyalty.
If you’re a business owner or a Marketing Manager, the questions to ask yourself are:
How can we incorporate personalisation in our products, service and/or communications?
How do we currently connect with our audience and understand them, so we can better personalise our branding activities in the future?
How and when do we collect data on our audience/customers and how can we better leverage this information to provide them a better experience?
Digital-First.
The COVID-19 pandemic accelerated the shift towards digital channels, and this trend is likely to continue in the coming years. In 2024, we can expect to see more businesses prioritizing digital channels in their branding efforts. This may include investing in social media marketing, creating digital content, or developing mobile apps.
As consumers spend more time online, businesses will need to ensure that their branding efforts are optimized for digital channels. This may require a shift in strategy, with businesses prioritizing online engagement over traditional advertising methods.
If you’re a business owner or a Marketing Manager, the questions to ask yourself are:
What are our digital plans for 2024?
How can we develop or improve upon our digital marketing strategy for the rest of this year?
Authenticity.
Your customers are becoming increasingly skeptical of traditional advertising methods and are looking for brands that are authentic and transparent. In 2024, we can expect to see more businesses prioritizing authenticity in their branding efforts. This may include showcasing their company culture, highlighting their social responsibility efforts, or being more transparent about their business practices.
Authenticity examples could be: original and authentic testimonials (not paid), ownership over mistakes within your business, or even simple things like showcasing completely transparent pricing.
By prioritising authenticity, businesses can build trust with their customers and differentiate themselves from competitors who may be seen as less genuine.
If you’re a business owner or a Marketing Manager, the questions to ask yourself are:
How are we being transparent and authentic in our brand communications?
How can we better leverage authenticity in our brand?
Purpose-driven branding.
We are increasingly looking for brands that stand for something beyond just their products or services. In 2024, we can expect to see more businesses adopting purpose-driven branding, where they align their brand with a specific cause or mission.
So what is purpose driven branding you ask? Purpose-driven branding is an approach to branding that emphasises a company's commitment to making a positive impact beyond just selling products or services. It involves aligning a company's brand with a specific cause or mission, such as promoting social justice, environmental sustainability, or community development.
This may include supporting social justice causes, promoting environmental sustainability, or supporting community initiatives. By adopting purpose-driven branding, brands can create a stronger emotional connection with their customers and demonstrate their commitment to making a positive impact.
If you’re a business owner or a Marketing Manager, the questions to ask yourself are:
Have we developed a mission or purpose internally?
How do our brand foundations support our companies purpose or mission?
Wrapping it up.
In conclusion, the branding trends to watch out for in 2024 are sustainability, personalization, digital-first branding, authenticity, and purpose-driven branding. By incorporating these trends into your branding efforts, you can create stronger connections with tyour customers and differentiate yourself from competitors. As we look ahead to the future, it's clear that the businesses that are able to adapt to these trends will be the ones that succeed.