Brand Visual Identity
A brand's visual identity is the culmination of all the images, logos, and graphical information they use to express their business and differentiate themselves from the competitors.
Brand Identity Development
Building a successful brand isn't as easy as choosing a name, creating a logo, and adding a catching tagline to your website. There's so much more to effective branding that most business owners don't know where to start!
Yes, visual identity covers everything that your customers can physically see, such as your logo and the imagery used on your website.
But creating the correct visual elements for a brand comes from understanding your brand's core values, its mission, and who your target audience is.
By knowing and understanding this information, you will have a significantly better idea of how your visual identity should relay information to your current and prospective customers.
Let's take a deeper look at why a strong visual identity is vital for every successful business.
Why Is Having A Visual Identity Important?
Creating a unique and strong visual identity is crucial to building solid relationships with your customers. In other words, this is a brand strategy that you can't afford to skip out on.
After all, your visuals will significantly influence the way people see and think about your business.
Something as simple as having a low-quality logo or an inconsistent color palette can lead to a poor perception of your overall business.
However, when potential customers feel that your business has a strong visual identity and that your brand shares many of the same values and beliefs, they'll naturally be attracted to your brand. And this can translate to more leads, increased sales, and an improved bottom line for your business.
Additionally, your visual identity should also seek to differentiate your business from your competitors. Therefore, you must settle on the best combination of the four main visual elements.
Logo Design
Your business logo is one of, if not THE most crucial aspect of your business's visual identity.
Not only does this small image tell people the name of your business. But the goal behind professional logo design is to capture audience attention, make your business memorable, and ensure a consistent visual identity.
You can also use a good logo to tell your brand story by hinting at what your business is all about.
Nectr brand ID, launched by Creative Resort.
Branded Color Palette
When used to complement visual identity, a branded colour palette can evoke a wide range of feelings and emotions within the target customer. After, colours are often the first thing people see, which means they can leave a lasting first impression.
For instance, the brand colour red is bold, passionate, active, and exciting. Or while you can use green to evoke a sense of balance, growth, and equilibrium, blue is often used by brands that want to evoke a sense of purpose, ambition, or determination.
Typically, a branded colour palette consists of anywhere between 3 to 8 branded colours, which can instill a wide range of feelings or emotions.
Talk about a great brand strategy!
Typography
Typography refers to the written font that you'll use on your website, business cards, product labels, etc. Fonts are often underestimated, even though they has the power to influence the way your customers think and feel about your brand.
For instance, fancier-looking cursive fonts can elicit the idea of charm, elegance, or luxury. In contrast, other fonts, such as Lato, are more casual and often used to evoke a sense of friendly, light-heartedness.
Either way, it's essential to understand what your brand is trying to achieve and use this as a basis for choosing the best typography for your business.
Images And Graphic Design
As the final element of brand identity, the images and graphics used on your website say a lot about your business.
You can use images, infographics, photos, and other graphical forms of information in conjunction with the other elements we've discussed to help tell your brand story.
By leveraging the power of these four elements, you can learn the best way to define your brand!
Creative Resort is your go-to creative agency based out of Sydney, Australia. We can help your business tell its brand story and build the best brand identity possible.
For more information on brand identity, don't hesitate to contact Creative Resort today!
Visual Identity Design - Frequently Asked Questions
Are you still wondering why visual identity is essential? Let's review a few of the most commonly asked questions we hear from our customers.
What are the main components of visual identity?
Every business should create a branded style guide outlining the four main components of brand visual identity. These elements are logo design, color palette, typography, and imagery. By blending these four elements, you can tell your brand story and seamlessly attract potential customers to your business.
What is a visual identity, and why is it important?
Brand visual identity refers to anything visual elements that people can physically see about your business. While some might argue that these visual elements aren't necessary, they're a crucial step in building trust and loyalty with those who buy your products and services.
What makes an excellent visual identity?
A good visual identity is created when a proper combination of the four elements is used. These elements should work in harmony to elicit a professional appearance, but they should also resonate with your brand foundations and beliefs of your business's target audience.
How do I develop my visual identity?
The best brand strategy for developing a strong visual identity starts with understanding your business's core values and the people you deal with daily. By understanding what your business is trying to achieve, you'll have a much better idea of how the visual elements of your brand should align themselves with your customers.
Optimize Your Visual Identity With Creative Resort
While there's no reason you can't develop your own visual identity as a brand owner, it's often considerably easier, faster, and more effective to work with a creative agency that truly understands the importance of your brand's unique identity.
Here at Creative Resort, we've partnered with dozens of clients from all walks of life to create stunning logos, brand strategies, color palettes, and other visual elements that help them differentiate themselves from the competition.
Based out of Australia, Creative Resort offers you direct collaboration with a Sydney brand specialist that you can trust!
Contact Creative Resort today for a free brand identity consultation.