Koto

Sydney Cafe Brand Identity
& Brand Messaging

When ‘Pineana’ came to us looking to rebrand, our team were presented with a unique opportunity to completely re-pivot their offering taking onboard the knowledge and experience they had acquired in 6 months of ownership.

We underwent an extensive naming phase and came up with the final concept’ Koto’. This name was neat and drew upon inspiration from their Asian roots. The new Koto concept helped us to transform the outdated restaurant into a friendly food bar serving the best in ‘new age; Asian inspired food. As a result, a fresh visual identity was developed to represent the clients core values; service, quality, generosity and kindness.