Australia’s first ‘energy-tech’ brand were looking for an agency that knew the Australian retail energy landscape. Creative Resort was the perfect match. Working from scratch, we developed the brand name, visual identity, positioning, website and a innovative energy app. We were involved with the Hanwha management team from the beginning when we where developing the name. Out of many options the name ‘Nectr’ came to life and our brand story about an energy ecosystem was developed for the key messages.