Solar Made Simple

Solar Energy Brand Identity & Marketing Campaign

We were engaged to develop the new positioning and creative campaign for Trina Solar’s first all-in-one solar kit; Trinahome. It was an great opportunity to show our true end-to end capacity from positioning and messaging right through to campaign creative and media launch. Working in partnership our media agency we developed the “Solar Made Simple” campaign for Trinahome. Our creative direction brought a unique and fresh approach which was designed to move away from the overly technical advertising seen from the competition. Typically getting solar on your roof is hard, with so many choices, components and brands, it’s challenging for anyone to simply purchase a system if they are not willing to spend the time doing lots of research.

We focused on making it ‘simple’ with simple messaging complemented by a simplistic and effective visual treatment using hand cut paper shapes. The result, was a truly identifiable campaign that communicated the benefits simply through our social media advertising, website and video.