Our Brand Creation Process
At Creative Resort, we believe that a strong brand is more than just a logo. It is a visual identity that reflects your values, personality, vision, mission and more. That's why we offer a comprehensive brand creation process that will help you craft a unique and memorable brand for your business.
1
Research & Discovery
Uncover your road map
Before setting out on a journey together, we will first establish your current road map and trace back to where you’ve come from. It’s like looking in the rear view mirror. It also gets our creative team across your industry and clearly helps us to understand the mechanics of your business operations. It’s a great chance to get under the bonnet to see what’s going on!
Product & Service
Competitor Analysis
Opportunities & Challenges
Your Customers
Expectations
Comms Audit
Existing Brand
Comms Audit
Brand Foundations
Time to set the navigation.
What we call ‘Finding your North Star’ (the main driver). We get down to the nitty-gritty of your brand, the reason why you exist, and what makes you different from others. We will work together to define your brand promise, vision, mission, values, and voice. This is where we create a brand story that captures your origin, journey, and aspirations.
Brand Values
Mission
What space you own
Your story
Your Why
Your Aspirations
Brand Promise
Vision
Establishing Messaging & Positioning
What makes you unique
Here we’ll also determine your USP (Unique Selling Point) and find out how you set yourself apart. Working with our proven positioning process, we’ll get crystal clear on what you do, the problem you solve and how that makes you unique. We’ll also help to find your key messages, devise a positioning line, get creative on how we express them and then map out how we speak to each defined target audience - it’s your playlist that sings to everyone!
Unique Selling Point
Key Messages
Positioning
What Problem You Solve
Tone Of Voice
Positioning Statement
Strategic Messages
Brand Personality
Brand Identity
Connecting what you say with how you look
Working with everything we’ve discovered and created in the phases earlier, we get to the visual and verbal expression of your brand essence, the way you want to be perceived and remembered by your customers. We will design a unique logo, colour palette, typography, imagery, tone of voice that reflect your brand personality and values. We will also create a brand style guide that documents the rules and guidelines for using your brand elements consistently and effectively.
Logo
Visuals/Icons
Image Library
Social Identity
Typography
Brand Style Guide
Colour Pallette
Colours