Brand positioning is a crucial first step before creating a brand identity, brand strategy, or building out the foundations of your business. In today's high noise, low signal marketplace, successful brand positioning is vital. It's the art and science of carving out a distinctive space for your brand in the minds of your target audience.

We are over the moon to announce that we have a new member and friend joining our creative team: Dave Cozens. For those of you who don’t know (and love) Dave, he is a talented and experienced Creative Director and strategist who has worked with some of the most renowned brands in the industry.

Brand messaging is the way you communicate your value proposition, personality and competitive edge to your target audience. It's not just what you say, but how you say it and where you say it.

In this post, we'll delve deep into how visual elements such as professional logo design and color palettes influence customer perception.

We'll also explore the impact of typography on branding with real-life examples.

Moreover, we will discuss aligning company mission with brand's identity and maintaining consistency across all platforms for successful branding.

We’ll even look at how some creative agencies can help establish an effective brand identity and utilizing archetypes within your strategy.

Clarity cuts through the noise, overcomes information overload, enhances brand differentiation, caters to diverse audiences, and fosters longevity and consistency.

We know the importance of brand and positioning for any business. That’s why we’ve detailed the top five branding trends for 2024.

A great logo consists of a combination of a memoerable graphic, typography, and colours, which are relevant to the business and to your target audience.

If you've found yourself wondering "What is a brand message?", you've come to the right place. Learn about brand messaging and why it's crucial for today's modern businesses.

Are you starting a new website or thinking about a redesign? Then you need to be aware of current trends that are expected by your audiences and the strategies your competitors have already implemented. What makes a good website constantly changes as technology improves.

Creative Resort was launched in 2016 as a creative advertising agency focused on working with brands that make the world a better place. We provide our clients with the solutions they need to connect with their message and elevate their overall branding. For years, we’ve been dedicated to leading our partners to advertising excellence.

Brand identity guidelines help keep brands on track and will not leave customers confused about what your company is about. You can give the guidelines to suppliers, contractors and partners so they can also follow your brand identity.

Figuring out if a creative agency is really good at one task or average at many makes a big difference to the end result. Traditionally companies would partner with a large agency with 50+ people who can work on your brand message, advertising, website, social media strategy, marketing plan and much more.

We recently received our first 5 star review on Clutch.io and were encouraged to share this milestone with our audience!

Designing and building an entirely new website can seem daunting. Whether you have a site which needs work, or your current website needs a complete makeover, we understand how overwhelming it can feel.

Almost every company that comes to Creative Resort wanting to build a brand, website or a piece of communications often results in doing one common thing wrong…

We’ve created a blogpost to help you get understand your analytics and get more insight into how your website is performing.

There are several key elements that form the foundation of a really good brand. Simply think of your favourite brands that you were impressed by from Day One. Consider Nike that use inspirational athlete or a Rolls Royce – the gold standard for car luxury. These examples have very clear messaging that sets them apart; which is why you need to “Just Do It!”.